SEO content
& digital PR
Content gives Google a reason to rank you. Links give it a reason to trust you. Most agencies sell these separately. We plan them together, because a page nobody links to rarely ranks, and a link to a weak page rarely helps.
What’s
included
Keyword research
The searches your buyers actually make, grouped by intent and ranked by what they’re likely worth to you, not just by volume.
Service and category pages
The pages that sell. Rewritten to answer the real questions buyers ask, with proof, pricing cues and clear next steps.
Articles and guides
Content that answers questions your competitors skip, built from your team’s real knowledge rather than rewritten search results.
Digital PR
Data stories, expert comment and reactive pitches to UK journalists and trade press, aimed at coverage that links back to you.
Content refreshes
Updating pages that used to rank and slipped. Often the quickest traffic win on an established site.
Google’s guidance is blunt about it: content should be made for people first, show real experience and be written by someone who knows the subject. Generic text that could sit on any competitor’s site doesn’t rank for long, whoever or whatever wrote it.
So every piece starts with a short interview with someone on your team. Ten minutes on the phone about the questions customers really ask, the mistakes they make and what you’d tell a friend gives us material no competitor can copy. We do the research, structure and writing. You check the facts and approve.
And on links
We don’t buy links, rent them from private blog networks or swap them in bulk. Google’s spam policies target all three, and the penalty lands on your site. Digital PR is slower, but the links it earns come from real publications with real readers, and they keep their value.
If your site has serious indexing or speed problems, new content will struggle however good it is. Fix the technical foundations first, then publish.
Content
questions
Do you use AI to write content?
We use AI tools for research and first drafts where it helps. Every piece is shaped by a human writer, built on your team’s expertise and fact-checked before it goes live. Google judges quality, not the tool.
How many articles should I publish a month?
Fewer than you’d think. Two strong pages that answer real buyer questions will outperform ten thin ones. We set the pace by your keyword gap, not a fixed quota.
Can you guarantee press coverage?
No. Journalists decide what they cover. We can promise well-researched stories pitched to the right people, and honest reporting on what lands.