Technical SEO
services
Great content can’t rank on a page Google never indexes. Technical SEO makes sure search engines can find, load and understand every page that matters, and quietly ignore the ones that don’t.
What we
fix
Every fix is written up with the reason behind it, so your developer knows exactly what to change and why it matters.
Indexing and crawl
Pages missing from Google, “Crawled, currently not indexed” warnings, robots.txt mistakes, broken internal links and redirect chains.
Core Web Vitals
Google’s speed and stability scores: LCP under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1, measured on real visitors’ devices.
Duplicate and thin pages
Canonical tags, parameter URLs, tag archives and near-identical pages that split your ranking signals between several weak URLs.
Structured data
Organisation, LocalBusiness, Product, FAQ and Article schema, validated and matched to what’s really on the page.
Site migrations
Redirect maps, pre-launch checks and post-launch monitoring for redesigns, domain moves and platform changes.
We start with a full crawl of your site and your Google Search Console data, because the crawl shows what’s broken and Search Console shows what Google actually thinks of it. The two often disagree, and the gap is where the useful findings live.
Then you get a prioritised list. Not 300 warnings from a tool, but the ten or so issues that are really costing you traffic, each with the estimated impact and the effort to fix it.
We can hand that list to your developer, or make the changes ourselves on WordPress, Shopify and most common platforms. After the fixes go live, we track recrawling and indexing in Search Console until the numbers move.
Migrations deserve their own warning
A redesign or domain change is the single most common reason we see a site lose half its traffic overnight. If you’re planning one, talk to us before launch, not after. Mapping every old URL to its new home takes days. Recovering from a missed one can take months.
Technical SEO
questions
Do you need access to my website?
For the audit, only Google Search Console access, which you can grant as a restricted user. To implement fixes ourselves we’ll need a user account on your CMS, never your main admin password.
Will fixing Core Web Vitals boost my rankings?
A little, directly. Google treats page experience as a tie-breaker rather than a main factor. The bigger win is usually conversions, because faster pages keep more visitors.
Which platforms do you work with?
WordPress, Shopify, WooCommerce, Magento, Webflow and most custom builds. If your platform limits what can be changed, we’ll tell you upfront.